Mariah Carey New Year’s performance is like a car dealer website without live chat

Silence from Mariah Carey’s New Year’s Eve performance is like missing leads from live chat. PHOTO: ABC TV

Social media blew up this week when Mariah Carey’s performance on Dick Clark’s Rockin Eve 2017 performance on ABC TV was a dud. You can expect the same result on your dealership website without CarChat24 live chat – dead air. Where Mariah’s voice was supposed to be heard, there was nothing, and where your website should be generating additional leads is nothing (or very little).

The new year is the perfect time to review your digital marketing portfolio ROI and take another look at our live chat.

Adding managed chat from CarChat24 can boost website leads by 50 percent or more

Take a look at the number of leads and vehicle sales last year from your website and add half to that. And even with a competitive chat provider, a switch to CarChat24 managed chat can boost sold unit count from chat by 30 to 50 percent or more.

Unlike the Mariah performance disaster, missing the leads and sales from chat won’t be an internet sensation. But she said in an interview that the equipment malfunction caused her to be ‘mortified’. And missing 50 or 100 or 200 car deals over the course of the year could definitely give dealer managers the same feeling. The CarChat24 development and production team is continuously working toward the next generation of chat technology and performance enhancements to ensure top-tier performance from managed chat.

We pioneered leading-edge chat tech with our rollout of SignalR server protocols to maximize chat performance on mobile devices. We are one of only two chat providers that protects our shopper and dealer data at a level that earns TRUSTe certification.

Now is the perfect time to avoid lead silence from your website by adding chat and text products from CarChat24. Call, chat, or text us now to schedule a quick web demo.