There is a disconnect in the industry when it comes to alignment of goals. What vendors, OEMs, and dealers want are often completely different. In fact, their goals often clash. One of the most important aspects of our company

The internet has brought the car business into an age of disloyalty. We can do everything we can to keep our customers happy in sales and service, but even our happiest customers have access to the internet and they’re

Everyone is the best… if you ask them. You won’t find a single automotive website chat provider who doesn’t claim to be the best when it comes to generating leads, handling the highest possible chat volumes, or offering software

The automotive digital marketing world is not a static one. Things change. It's the only constant in ours and other industries. Never stop testing...

Many dealers and vendors rely too much on guesswork and not enough on scientific testing of website conversions. You shouldn't have to guess. You should know.

If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is

"If it comes too easily, it might not be worth it." Earning automotive leads: When you use chat to help car shoppers, it is an opportunity to gain their trust enough to make them want to do business with you.

There are plenty of chat providers in the automotive industry that point to the number of leads they generate, but it’s important to ask a question about them: “Is this chat solution generating more leads or are they simply

Here is a great graphic from the TODAY SHOW that shows the dramatic temperature rise in cars left in the sun. Many people don't realize temps can soar as high as 170 degrees or more.

There is a misconception in the car business when it comes to the best ways to handle chat. On one hand, you have the scientifically proven and constantly tested scripts that drive customer chats down a path to becoming