Many dealers and vendors rely too much on guesswork and not enough on scientific testing of website conversions. You shouldn't have to guess. You should know.

If someone handed your dealership a list of names and numbers from the phone book and called them chat leads, would you expect to sell cars from it? That is essentially what happens when a dealership website visitor is

"If it comes too easily, it might not be worth it." Earning automotive leads: When you use chat to help car shoppers, it is an opportunity to gain their trust enough to make them want to do business with you.

There are plenty of chat providers in the automotive industry that point to the number of leads they generate, but it’s important to ask a question about them: “Is this chat solution generating more leads or are they simply

Here is a great graphic from the TODAY SHOW that shows the dramatic temperature rise in cars left in the sun. Many people don't realize temps can soar as high as 170 degrees or more.

There is a misconception in the car business when it comes to the best ways to handle chat. On one hand, you have the scientifically proven and constantly tested scripts that drive customer chats down a path to becoming

Those who use our self-managed chat solution can attest to the benefits of having high-quality chat software. Here's why we recommend managed chat…

Depending on who you ask, there are those in the automotive industry who would say that a persistent chat presence is not important. Others would say that it’s imperative. The position of a vendor is often determined by whether