There are always going to be questions that dealers want answered about website chat whether they realize it or not. Many dealers still view chat as something they either have or not. Savvy, aggressive dealers realize that there are differences between chat providers that must be considered in order to find the ultimate success.
In this interview with our VP of Sales, Jeff Sterns, Auto Marketing Now host Brian Pasch probes this important part of automotive website performance to find the real keys to determining what chat service and style works best for an individual dealership or group.