Live chat on auto dealer websites skyrockets; sold units still primary measure

Image:DealerChatMarketshare.com

If it seems like more and more dealers are adding live chat to their automotive websites, it’s because they are. During the two year period from June 2012 to June 2014, chat deployment jumped by more than 75 percent. Two years ago, about 21 percent of about 30,000 dealer websites had chat code, compared to 37 percent of about 34,000 websites this year, according to dealermarketshare.com.

As dealers shop for chat, there are two philosophies to consider:

• Are adding chat as another way to communicate with customers?
• Are we adding live chat to sell more cars?

We strongly recommend dealers examine the annual Return on Investment (ROI) when they choose a chat provider, as the cost of missed deals can far exceed the investment in a dealer chat product that is proven to sell more cars. Call, email, or chat with us now to find out how our scientifically-proven system has the highest sold unit ratio.