Live chat is not a condiment
March 22, 2015 - 6:47 pm

Years ago adding chat to a dealership website was like adding ketchup to fries – a nice add-on, but you could live without it. Nowadays, live chat is as important on the digital marketing menu as the fries themselves.

Chat Mimics Texting
December 28, 2014 - 7:02 pm

Many dealers are starting to use text messaging as part of their communication attempts with customers. It works wonders when it comes to communicating with leads, but few are seeing the benefits of text when it comes to generating