CarChat24 announces staffing changes

Michael Chaparro joins team; Robbie Boston moves to GM

Robbie Boston (L) and Michael Chaparro assume CarChat24 team roles as General Manager and Vice President of Marketing, respectively.

In an effort to strengthen its commitment to being the highest-performance live chat company, CarChat24 has made some significant personnel changes.

Robbie Boston, who had been CarChat24’s Vice President of Marketing has moved to General Manager.

Michael Chaparro joins team after more than a dozen years in retail dealerships, and brings extensive experience with digital marketing.

These changes coincide with the launch of several new technologies from CarChat24, including Chat-to-Ring, new interface designs that boost chat lead performance, and integration for Facebook messaging.