If you’re using your dealer websites as a marketing tool, there are certain things that it must have in order for it to serve its purpose. Some of the things that are frequently recommended are contact forms, inventory listings,

No matter your dealership location, franchise, size, or overall rating, you probably will agree that the success of any dealership is measured in the number of sales. In order to obtain sales, you depend on a combination of repeat

If you’re an automotive dealer, purchasing car leads is more than likely a part of your marketing strategy, as it should be. After all, not all customers will land in your lap; some of them you have to go

As an automotive dealer, you undoubtedly interact with other dealers and ask their advice on different areas of the business. From third-party lead source providers to automotive marketing techniques, it’s always helpful to get someone else’s opinion. There’s the

As times change and technology advances, so do automotive marketing practices. For quite some time, many dealers depended solely on television commercials, newspaper advertisements and direct mail to attract customers. As the internet and social media markets grow, more

Your customers are living in and your business is operating in a Web 3.0 world. Creating the best customer service experience possible can mean the difference between taking your car dealership to the next level of success or leading

Your website is the lifeblood of your business today and having live chat services just ensures you will get the most out of your presence in cyber-space.

Smart dealers understand that you need to focus your sights on converting these website visitors into auto sales leads to increase vehicle sales.

  Source: Digital Dealer/excerpt Let’s say that your dealership makes a major investment in a series of special promotions hoping to drive traffic to your store. And voilà, it works. Before you know it, hundreds, maybe thousands, of auto

CAR CZAR CONSULTING Source: Car Czar Consulting CarChat24 Raises The “Ante” In Retail Dealer Chat To Include True 24/7 Chat Service Car Czar Consulting says: We thought it was time we do a “deeper dive” into the world of