{"id":4117,"date":"2017-02-06T23:24:49","date_gmt":"2017-02-07T04:24:49","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=4117"},"modified":"2022-05-01T14:53:50","modified_gmt":"2022-05-01T18:53:50","slug":"inventory-chat-window","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/inventory-chat-window\/","title":{"rendered":"Should you have inventory in your chat window?"},"content":{"rendered":"<div id=\"attachment_4118\" style=\"width: 472px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4118\" class=\"wp-image-4118 size-full\" title=\"Live chat inventory is a distraction from a sale\" src=\"https:\/\/carchat24.com\/blog\/wp-content\/uploads\/2017\/02\/chat-with-inventory.jpg\" alt=\"Live chat inventory is a distraction from a sale\" width=\"462\" height=\"338\" srcset=\"https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2017\/02\/chat-with-inventory.jpg 462w, https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2017\/02\/chat-with-inventory-300x219.jpg 300w, https:\/\/www.carchat24.com\/blog\/wp-content\/uploads\/2017\/02\/chat-with-inventory-460x337.jpg 460w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><p id=\"caption-attachment-4118\" class=\"wp-caption-text\">Live chat inventory is a distraction from a sale<\/p><\/div>\n<p>Collectively the leadership team at CarChat24 has more than a century of collective time spent managing car sales in dealerships, so our expertise extends far beyond live chat. One of the trends we have noticed is for various website add-ons to list the inventory, or even use some supposed algorithm to guess which alternate vehicles to suggest to a buyer.<\/p>\n<p>First, let\u2019s get a simple statistic on the table: half of all car shoppers don\u2019t end up buying the vehicle in which they were originally interested. That comes from AutoTrader, and we\u2019ve seen it on the showroom floor hundreds of times. Everything from someone coming in for a sedan and leaving with a sports car to compact car shoppers opting for a minivan.<\/p>\n<h3>BDC staffers or chat operators are the last people to help shoppers choose a different vehicle<\/h3>\n<p>But when a shopper believes they want a specific model of vehicle, it\u2019s the job of the salesperson to do everything they can to make that happen. But there are dozens of things that can happen along the way to change the situation. A spouse can lobby for a \u2018better\u2019 or \u2018smarter\u2019 choice, the seats may not have the comfort or adjustments that suit the shopper, or (in my 6\u20196\u201d tall situation) they don\u2019t fit in the vehicle. Here are often times during the course of a shoppers purchase experience that the DEALER has to encourage them to switch to another vehicle, often because of credit approval issues or a payment limit the shopper has. Another common culprit is too much negative equity in their current vehicle.<\/p>\n<p>In nearly all situations, pointing the shopper toward an alternate choice needs the direct involvement of the sales and \/ or finance manager. They will often have information about the shopper\u2019s credit that require a vehicle with certain loan value to get the bank\u2019s approval \u2013 this may mean a trade-in with especially low miles or special purchase vehicles from the factory that will help the shopper get approved. Each of these scenarios requires diplomacy and tact from the dealership staff to help the shopper adjust their expectation. There are few salespeople with the wisdom and experience to make this change, and certainly a BDC staffer or chat operator are the last people to help with that decision.<\/p>\n<p>In these situations, there NEEDED to be a change in vehicle choice for the shopper. Barring that, the salesperson has an obligation to help the shopper get the vehicle they want, and selling said vehicle helps pay their bills. The LAST thing a salesperson should do is arbitrarily toss some other vehicle choices into the mix. Let\u2019s say you have a shopper who has spent the typical 8-13 hours online researching a BMW 3-Series sedan and they end up on their lot because you have the one they liked best. It makes no sense to all of a sudden suggest they also check out the beautiful Ford Raptor pickup you have on the lot just because the shopper says it\u2019s \u2018cool\u2019.<\/p>\n<p>Jumping down that rabbit hole may sell the Raptor. But it\u2019s more likely that they will decide now they have to spend another three days online doing all the Raptor research they can. Then the salesperson calls back only to find out they bought one across town with lower miles or cooler wheels.<\/p>\n<h3>Don&#8217;t dilute the shopper&#8217;s online chat experience with inventory confusion<\/h3>\n<p>If it is so important to help give car shoppers a smooth path to the sale on their vehicle of choice, the LAST thing that should be in a chat window are a few (or all) additional shopping options to distract them from the path to your showroom. And with half of all website traffic coming in on mobile, this inventory gimmick is only on desktop chat windows, so there are a lot more important performance factors for live chat that dealers should consider.<\/p>\n<p>There many reasons top dealers in the nation trust <a href=\"https:\/\/carchat24.com\/blog\/\">CarChat24<\/a> as their 24-hour <a href=\"https:\/\/www.carchat24.com\/managed-chat\/\">managed chat provider<\/a>. Not only does CarChat24 have the highest conversion rate of unique visits to sold units, but the top-performing mobile chat with SignalR technology, scientifically-tested protocols, award-winning interface, secure chat interface, and TRUSTe privacy certification.<\/p>\n<p><em><strong>Call, chat, or text today to schedule your web demo.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Collectively the leadership team at CarChat24 has more than a century of collective time spent managing car sales in dealerships, so our expertise extends far beyond live chat. One of the trends we have noticed is for various website add-ons to list the inventory, or even use some supposed algorithm to guess which alternate vehicles [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":4118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[334,333,335,332],"class_list":["post-4117","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chat-best-practices","tag-bdc","tag-chat-operator","tag-sales-management","tag-website-inventory"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should Car Dealers Show Inventory in Website Chat Windows?<\/title>\n<meta name=\"description\" content=\"Including inventory in a dealership website chat window can confuse the shopper. 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