{"id":4266,"date":"2017-05-22T15:08:21","date_gmt":"2017-05-22T19:08:21","guid":{"rendered":"https:\/\/www.carchat24.com\/?p=4266"},"modified":"2022-05-01T14:53:51","modified_gmt":"2022-05-01T18:53:51","slug":"forbes-live-chat-integral-digital-marketing","status":"publish","type":"post","link":"https:\/\/www.carchat24.com\/blog\/chat-best-practices\/forbes-live-chat-integral-digital-marketing\/","title":{"rendered":"Forbes: Live chat is an integral part of marketing strategy"},"content":{"rendered":"

\u2018The importance of live chat cannot be overstated<\/em>\u2019 \u2013 Steve Olenski \/ Forbes <\/h2>\n
\"Why

Why do car dealers fear managed chat on their website?<\/p><\/div>\n

It is surprising that even though live chat<\/a> has been a resource to sell cars for more than a decade, there are still dealers doubt the potential. They will open with a full staff on Sundays and holidays with hopes to grab another few deals on the lot, while at the same time pass on boosting website leads as much as 50 percent or more.<\/p>\n

Forbes contributor, Steve Olenski, wrote in Forbes<\/em><\/strong><\/a> last fall that, \u201cthe importance of live chat cannot be o restated\u201d. He said that chat \u201chelps increase customer satisfaction by making customers feel important while also providing additional benefits.\u201d<\/p>\n

He referenced a 2015 study from ZenDesk<\/strong><\/a>, which creates customer service software. Their research shows that live chat offers the highest customer satisfaction of any communication method, at 92 percent, even ahead of voice (88%). Surprisingly, Twitter was the lowest (77%), with Facebook (84%), Email (85%), and Web Forms (85%) a bit higher.<\/p>\n

So if ZenDesk<\/a> and Forbes publish that chat is a powerful communication tool, what rational<\/em> reason do dealers have to hold out? Here are three typical reasons:<\/p>\n