Years ago adding chat to a dealership website was like adding ketchup to fries – a nice add-on, but you could live without it. Nowadays, live chat is as important on the digital marketing menu as the fries themselves.

Many dealers are starting to use text messaging as part of their communication attempts with customers. It works wonders when it comes to communicating with leads, but few are seeing the benefits of text when it comes to generating

If it seems like more automotive dealers are adding live chat to their websites, it’s because they are. Chat deployment jumped by more than 75 percent…

Forty-five years ago this month, the very first internet node, or primitive website, was hooked up at UCLA. Three years later in 1972, the first computer-to-computer chat conversation took place. It was nearly 100 years before that when Alexander

More and more dealers are realizing that an effective live chat strategy is a key puzzle piece for increasing leads and sales from their dealership website – whether they opt for an in-house staff or hosted chat vendor. The